Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
ration. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also g
2.0 Situation Analysis
Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. The marketing also help the company g
2.7 Shrinkage
- Theoretical value: (a=35, : Maximum Shrinkage Strain Ratio)
- The process of finding 'a'
1. Arranging excel data
2. Finding 'a' with using a grapher program
(Converting Excel data into graph shape)
(Standardization of graph through regression analysis)-회귀분석을 통한 그래프 평균화
(Finding 'a' with using shrinkage equation)
3. Finding 'a'
* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifes
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brand and corporation managed to sustain
rations in the market, it would be hard for Dell to seek enterprise-sized customers.
However, there are bright sides to Dell’s macroenvironment. One bright side is that the main consumers of the laptop market are people in their 20s and 30s. These people tend to find products efficiently through the internet. Unlike corporations and old customers, young generations are more familiar with forei
51. Celler-Kefauver Antimerger Act : This act, passed in 1950, made it illegal in certain circumstances for a firm to merge with another by purchasing its assets. This strengthened the Clayton Act.
셀러-케파버 반합병법 : 1950년에 통과된 법령으로 특정한 상황에서 한 기업이 다른 기업의 자산을 구매하여 합병 하는 것을 불법으로 만들었다. 이것은